The simplicity of the advert is what made me photograph it. Most adverts make use of bright/bold colours, pictures, pricing etc, but it was the monochromatic look to this advert that drew me into take the photograph. To some people they would consider this boring or not inventive, but to me this is what made me chose it due to is difference and originality. Also due to the concept of ‘escape the everyday’, whether it’s due to the brand or just average everyday life, when a person sees this it will make them think/ take a different spin on what life has to offer today. The typography used is appealing on the eyes one is more straight cut and formal, whereas the other is more quirky and coincides with the message of escapism its trying to convey. The crisp white lettering upon the matte black background catches the eye more than what bright/ bold advertisements would due to them being busy and overloaded with content, but the subtlety of this advert makes it stand out more.
Using the hashtag #ulimagesinthewild on Instagram, I came across this image and it was the only one that stood out to me. Even though he has used a black and white filter when taking this image, the camera angle makes it look like the twister is actually raised and coming out of the screen. The use of the black and white filter was the main reason why I picked this photograph, as walls is known for its bright advertising images. Even though its just an ice-cream the black and white makes the photograph look raw and have more of an edge.
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